Cookie Policy


About this policy

We, Fresh Thinking Capital Ltd (“FTC”), are committed to protecting your personal data. This privacy policy explains how we, FTC, handle the personal data which we hold including the personal data which we collect when you use this website at www.freshthinkingcapital.com or otherwise when we collect personal data from you such as if you call us, or sign up to our email newsletters.

It also explains your privacy rights and how the law protects you including how we comply with the General Data Protection Regulation and Data Protection Act 2018 and other related legislation which relates to the use of personal data.

Additional information may be provided on particular pages of this website, for example on any specific pages where we collect personal data, and you should also refer to those. We also operate cookies on our website and information about that is also provided separately in our Cookies Policy.

Data controller

Fresh Thinking Capital Ltd is the data controller and is responsible for the use of your personal data. We have appointed a data protection manager, who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data protection manager, using the details set out below.

Contacting us

If you have any questions about this privacy policy including any requests to exercise your data privacy rights, please contact our data protection manager in one of the following ways:

Address: Century Offices 2175 Century Way, Thorpe Park, Leeds, West Yorkshire LS15 8ZB

Email: Courtni.Cheeseman@freshthinkingcapital.com

Tel: 03300 552 255

You have the right to make a complaint to the Information Commissioner’s Office (“ICO”) which is the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, like the opportunity to assist you with any concerns before you approach the ICO so please contact us in the first instance using the details above.

Your obligations

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

If you provide us with information about any other person, for example any other individuals within your organisation or your business partners, then you must ensure that you have their consent to pass those details to us and for us to use those details in accordance with this privacy policy. You should also make sure that you bring this privacy policy to their attention.

Third-party links

This website may include links to third-party websites, such as our Facebook, Twitter, Instagram and LinkedIn social media page, and websites which contain online articles FTC has featured in, including Yorkshire Post, Business Money, Bdaily News and Business Link. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. You should read any policies and other statements on such websites carefully.

Data we collect about you and how we will use it

Personal data means any information about an individual from which that person can be identified. It does not include data which has been anonymised such that a person’s identity is removed.

The following table explains the types of personal data which we may collect, use, store and transfer. We will only use your personal data as the law allows us to. The categories of personal data which we use include:

  • Identity and Contact Data such as name, title and other identifiers, date of birth, copies of identity documents such as passport and driving licence, together with address, email address and telephone numbers.
  • Financial Data such as bank account details, bank statements, mortgage statements, tax return information, information about your income and expenditure (such as direct debits, standing orders and other borrowings and loans), details of your assets and liabilities and your credit history.
  • Criminal Conviction Data such as whether you have been subject of any convictions for fraud or dishonesty offences.
  • Marketing Data which includes information about how you prefer to be contacted with marketing information, and information about your communication preferences generally.
  • Technical Data including internet protocol (IP) address, your login data, browser type and version, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website. This may also include information about how you use our website and our products and services.

The table below also explains the purposes for which we use different categories of personal data and the legal basis or bases which we believe applies to those uses. We may process your personal data for more than one lawful basis depending on the purpose for which we are using your data.




Types of personal data used Lawful basis for processing
To deal with new enquiries and contacts. This might include queries raised either over the phone or via our website. Identity and Contact Data This will be necessary for our legitimate interests in running our business, for example to be able to respond to and deal with new enquiries and answer any questions about our services and our business more generally. We will need to use your contact data in order to respond to an enquiry which you may raise.
To process your loan application. This may also involve us disclosing personal data to for example, professionals involved in the matter such as accountants and solicitors, and third-party credit reference agencies. Identity and Contact Data
Financial Data
Criminal Conviction Data
This will be necessary for us to undertake the specific steps of processing your loan application before we enter into a contract with you. It will also be necessary for us to comply with our legal and regulatory obligations.
In the case of Criminal Conviction Data, this is provided on the basis that you have consented to provide this to us by answering the relevant questions of the loan application process.
To provide our services to you, including for example, to manage your borrowing, to contact you, and to deal with our internal record keeping. This may also involve us disclosing personal data to for example, professionals involved in the matter such as accountants and solicitors.
To manage the relationship which we have with you, such as dealing with enquiries or complaints.
Identity and Contact Data
Financial Data
This will be necessary for the performance of the contract in place between us.
This will be necessary for our legitimate interests in ensuring that the services we provide are properly managed, and to comply with our regulatory obligations for example in respect of handling complaints.
Where the organisation you represent is one of our suppliers / contractors, to correspond with you about goods and/or services we have ordered from you and to make necessary arrangements with you, as well as to carry out any audits required. Identity and Contact Data
Financial Data
The use of personal data of contact persons within supplier organisations is in our legitimate interests in order to allow us to manage enquiries, purchases and payments.
To administer our website, including troubleshooting, data analysis, testing, system maintenance and support. Identity and Contact Data
Technical Data
This will be necessary for our legitimate interests in providing and improving our website and customer service to you, improving the services we offer you and to ensuring our website operates properly and for network security.
To ensure our third-party providers can perform their obligations to us, such as to complete credit reference checks via external credit reference agencies, and where appropriate, to obtain property valuations from our valuation provider. Identity and Contact Data
Technical Data
Financial Data
This will be necessary for our legitimate interests in ensuring that our third-party providers perform their services for us and may be required for us to comply with our legal obligations and to take steps to process your loan application.
From time to time we may also use IT providers for the proper function of the website.
To ensure we comply with the rules specified by the Financial Conduct Authority (FCA) such as the rules relating to avoidance of money laundering and other financial crime. For example, we will collect your date of birth, and copies of identification documents (such as your passport and driving licence) to comply with those rules, as part of the loan application process, but will also carry out further checks on an ongoing basis. Identity and Contact Data
Financial Data
This will be necessary to ensure that we comply with the legal obligations which we are subject to, particularly those we adhere to as an FCA regulated business, including regulations in relation to anti-money laundering.
To send you information about our services, including testimonials from existing and previous customers. Identity and Contact Data
Marketing Data
Technical Data
This will be necessary for our legitimate interest in developing, marketing and promoting our services.

In addition, we may disclose information about you to the extent that we are required to do so by law, in respect of any legal proceedings or prospective legal proceedings, in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk) and / or where we may otherwise do so in accordance with applicable data protection legislation.

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Technical Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

How is your personal data collected?

Where we need to collect personal data by law, under the terms of a contract we have with the organisation you represent or for another lawful reason and you fail to provide that data, we may not be able to fully perform our obligations in accordance with our contract, provide you with the information you require or otherwise properly deal with your loan application or other request.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so. Please also note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We may transfer your personal data to our holding company, Fresh Thinking Management Limited. For example, personal data may sometimes be electronically transferred to and stored by Fresh Thinking Management Limited, so that it can carry out administrative functions for us, such as carrying out credit checks on our behalf.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We do not transfer your personal data outside the European Economic Area.

Marketing and communications

From time to time we may use your data, including Identity and Contact Data, Technical Data and Marketing and Communications Data, to contact you with information about our services. You will receive such communications from us if you have given us your consent to them, or in some circumstances, where you are an existing or previous customer of ours.

Email communications may contain tracking beacons/tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know it. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Generally, we retain your personal data until the expiry of five years after the end of our relationship with you (if we loaned monies to you), or until the expiry of six months after your application aborted (if we did not loan monies to you).

In some circumstances, we may anonymise personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further reference to you.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. Those rights are listed below. Please contact us if you would like to exercise any of them.  You have the right to:

  • Request access to your personal data (a “data subject access request”). This means you can receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
  • Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
  • Request erasure of your personal data. You can ask us to remove personal data where there is no good reason for us continuing to process it. You also have this right where you have successfully exercised your right to object to processing, where we may have processed your data unlawfully or where we are required to erase your personal data to comply with law. We may not always be able to comply with your request where there are particular legal reasons.
  • Object to processing of your personal data where we rely on a legitimate interest basis and if the processing impacts on your fundamental rights and freedoms. You can also object to direct marketing. In some cases, we may demonstrate that we have grounds to process your data which override your rights and freedoms.
  • Request restriction of processing. You can ask us to suspend the processing of your personal data: if you want us to establish the data’s accuracy; where our data use is unlawful but you do not want us to erase it; where you need us to hold the data even if we no longer need it, to establish, exercise or defend legal claims; or you have objected to use of data but we need to verify whether we have overriding legitimate grounds to use it.
  • Request a data transfer. We will provide to you, or your chosen third party, your personal data in a structured, commonly used, machine-readable format. This only applies to automated information which you provided consent for us to use or necessary to perform a contract with you.
  • Withdraw consent at any time where we rely on consent to process your personal data. This will not affect the lawfulness of processing carried out before you withdraw your consent.

Your legal rights

You will not have to pay a fee to access your personal data (or to exercise any other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure personal data is not disclosed to a person who has no right to receive it. We may also contact you to ask you to clarify your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests in which case, we will keep you updated.


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